David LloydDec 11, 20215 minThe best audience research - everHow great it would be to know how listeners actually respond minute-by-minute to the careful offering we’ve sweated to create. Not how we...
David LloydOct 18, 202110 minRAJAR - On the way, at last - but what will it say?If you thought grabbing some sleep on Christmas Eve as a kid was a challenge, try it the night before the publication of Rajar audience...
David LloydApr 6, 20218 minRadio for Baby Boomers - An outpouringOne late February day, I curled up into a ball and sobbed. There’s stress, there’s tiredness, there’s relief, there’s happiness. As...
David LloydNov 22, 20204 minIs BBC local radio out of control?I’m not going to have a go at the BBC Radio London presenters and producers who allowed an egregiously offensive caller to persist...
David LloydJul 24, 20208 minWhat is the Future of Radio Audience Research?In pre-Covid days, I’d linger near the window of M & S, whistling, gazing nonchalantly at the window full of frocks, in the hope that a...
David LloydJun 22, 20209 minIs there a future for local radio?Everyone loves local radio. Many of us started our media lives working in it – and know how brilliant the service it provides can be – at...
David LloydAug 6, 20213 minSmart speakers and radio - the latest Ofcom dataThe latest Ofcom data is out – helping us better understand a fast-changing media picture. And - unlike the Ofcom website or the new...
David LloydJul 31, 20212 minNot quite the Olympics but...I summoned the spirit of Peaty, Daley, Learmouth, Shriever and Co as my Parkrun resumed this morning after the Covid hiatus. I suspect I...
David LloydJul 14, 20215 minWhat radio presenters can learn from designer Paul SmithWith due razzamatazz, Nottingham Castle has re-opened after a £30m refurbishment. Deep in its sandstone basement, there’s a special...
David LloydJun 28, 20212 minI'm Getting Angry about AdsThe last mile of my run was ruined yesterday by an annoying ad. It began by telling me that thirty seconds was not long enough to...
David LloydDec 21, 20203 minWas Ofcom right to allow brand integration?As 2010 closed, OFCOM confirmed the unthinkable. The suits at Southwark Bridge cracked open another bottle of branded sparkling water to...
David LloydSep 9, 20206 minIs local online radio the future?One of the great things about online stations is you have a really good handle on how many people are listening. That can also be a bad...
David LloydJul 2, 20207 minLet's start at the top... I really was not going to post yet more on BBC local radio. Today's announcements make me break my promise. As ever. I write this because...
David LloydJun 29, 20207 minTimes Radio - Day One'Prime Minister, we’re just gonna move your microphone - you’ve just moved away from it.’ Boris was the 8.00 guest on the launch day of...
David LloydJun 28, 202019 minTrent 301 - BeginningsSummer 1975. The Bee Gees faded in and out, and a friendly voice told me I was listening to an 'IBA test'; long before I knew much about...
David LloydJun 14, 20203 minNellie's First Drivetime ShowA hundred years ago, Australian soprano Dame Nellie Melba made a pioneering broadcast from Chelmsford. In those early days of radio, it...
David LloydMay 31, 20204 minNinety Years of In-Car RadioGeorge was 18; and he loved his car. It was a Model T Ford - and not many lads his age had one of those bad-boys, given this was May...
David LloydMay 20, 202011 minWhat does the BBC's Annual Plan say about Radio?The BBC is required to publish its annual plan each year. Just as with every broadcaster, however – and every industry – this year’s is...
David LloydMay 13, 20204 minRajar - The Big Long ViewThe great thing about not running a radio station myself now is a) I sleep at night; and b) I can afford the luxury of spending some time...
David LloydApr 15, 20206 minIs That Your Final Answer?Even if it's not a million pounds, you never forget the prizes you win. As a kid, I won a white Alba ‘transistor radio’ from BBC Radio...