David Lloyd
Is this the right move for BBC Local Radio
It’s no fun having the rug pulled from under you. My sympathies are with those at risk from the proposed BBC local radio changes....
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David Lloyd
- Aug 4, 2022
- 7 min
High on Emotion
There’s a beautiful conviction of youth. You know what you want; and are blissfully unaware how challenging it may be to achieve. Such is...
1,138 views0 comments
David Lloyd
- Jun 26, 2022
- 3 min
Does no one learn how to edit any more?
Does no-one teach audio editing these days? Great editing can make audio sound better. The audio becomes more powerful, better ordered,...
5,214 views0 comments
David Lloyd
- Dec 11, 2021
- 5 min
The best audience research - ever
How great it would be to know how listeners actually respond minute-by-minute to the careful offering we’ve sweated to create. Not how we...
555 views0 comments
David Lloyd
- Apr 6, 2021
- 8 min
Radio for Baby Boomers - An outpouring
One late February day, I curled up into a ball and sobbed. There’s stress, there’s tiredness, there’s relief, there’s happiness. As...
1,672 views0 comments
David Lloyd
- Nov 22, 2020
- 4 min
Is BBC local radio out of control?
I’m not going to have a go at the BBC Radio London presenters and producers who allowed an egregiously offensive caller to persist...
3,204 views0 comments
David Lloyd
- Jul 24, 2020
- 8 min
What is the Future of Radio Audience Research?
In pre-Covid days, I’d linger near the window of M & S, whistling, gazing nonchalantly at the window full of frocks, in the hope that a...
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David Lloyd
- Jun 22, 2020
- 9 min
Is there a future for local radio?
Everyone loves local radio. Many of us started our media lives working in it – and know how brilliant the service it provides can be – at...
3,253 views0 comments
David Lloyd
- Dec 17, 2022
- 4 min
Every night's a First-Night for someone...
I used to dream about standing on stage at the Radio 1 Roadshow, the crowds clambering on each other’s shoulders just to witness me...
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David Lloyd
- Oct 18, 2022
- 4 min
How can the BBC reach another Centenary?
It’s not the Corporation’s hundredth birthday, of course. The candles come out for that in 2027. This is the centenary of the original...
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David Lloyd
- Oct 18, 2021
- 10 min
RAJAR - On the way, at last - but what will it say?
If you thought grabbing some sleep on Christmas Eve as a kid was a challenge, try it the night before the publication of Rajar audience...
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David Lloyd
- Aug 6, 2021
- 3 min
Smart speakers and radio - the latest Ofcom data
The latest Ofcom data is out – helping us better understand a fast-changing media picture. And - unlike the Ofcom website or the new...
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David Lloyd
- Jul 31, 2021
- 2 min
Not quite the Olympics but...
I summoned the spirit of Peaty, Daley, Learmouth, Shriever and Co as my Parkrun resumed this morning after the Covid hiatus. I suspect I...
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David Lloyd
- Jul 14, 2021
- 5 min
What radio presenters can learn from designer Paul Smith
With due razzamatazz, Nottingham Castle has re-opened after a £30m refurbishment. Deep in its sandstone basement, there’s a special...
270 views0 comments
David Lloyd
- Jun 28, 2021
- 2 min
I'm Getting Angry about Ads
The last mile of my run was ruined yesterday by an annoying ad. It began by telling me that thirty seconds was not long enough to...
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David Lloyd
- Dec 21, 2020
- 3 min
Was Ofcom right to allow brand integration?
As 2010 closed, OFCOM confirmed the unthinkable. The suits at Southwark Bridge cracked open another bottle of branded sparkling water to...
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David Lloyd
- Sep 9, 2020
- 6 min
Is local online radio the future?
One of the great things about online stations is you have a really good handle on how many people are listening. That can also be a bad...
770 views0 comments
David Lloyd
- Jul 2, 2020
- 7 min
Let's start at the top...
I really was not going to post yet more on BBC local radio. Today's announcements make me break my promise. As ever. I write this because...
2,148 views0 comments
David Lloyd
- Jun 29, 2020
- 7 min
Times Radio - Day One
'Prime Minister, we’re just gonna move your microphone - you’ve just moved away from it.’ Boris was the 8.00 guest on the launch day of...
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David Lloyd
- Jun 28, 2020
- 19 min
Trent 301 - Beginnings
Summer 1975. The Bee Gees faded in and out, and a friendly voice told me I was listening to an 'IBA test'; long before I knew much about...
2,078 views0 comments
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