David Lloyd
Why Radio 1's Hide and Seek Works
When a non-radio person gallops up wide-eyed and says: “Have you heard Radio 1 this morning? I just wanted to carry on listening but I had to go to work”, you know the station has nailed it. Radio 1's #Hideandseek is back - and the game is on. ‘There is a crack team of seekers back at Radio 1 HQ who you can contact with any leads by texting 81199 or tweeting @BBCR1 using #HideandSeek. If you’re onto something, they will be in touch.’ Greg James started his show this morning
